Olive oil should be used every day because it reduces harmful LDL cholesterol while maintaining beneficial HDL. LDL cholesterol sticks in our arteries and causes blockages. Conversely, Jonathan Sciabica calls HDL cholesterol the “Roto-Rooter” for our system. HDL’s job is to flow through and remove the bad LDL, leading to lower risk of heart attack and heart disease. Extra Virgin olive oil retains all of the natural health benefits of the oil. Refined olive oils, such as “100% pure” may not have the effect on your health that EVOO offers. Since all of our oils are extra virgin, you can’t go wrong, though there is some evidence that shows stronger (fall harvest) olive oils have better antioxidant properties which have been correlated with reduced rates of cancer.